Our objective was to encapsulate WE-IT's mission of bridging the gap between education, job seekers, and employers in the IT sector through a cohesive brand identity and digital platform.
Amy Chua
Lead of the project
Our objective was to encapsulate WE-IT's mission of bridging the gap between education, job seekers, and employers in the IT sector through a cohesive brand identity and digital platform.
Amy Chua
Lead of the project
WE-IT approached New Designers to develop a brand identity and website that reflect its commitment to uniting various stakeholders in the IT ecosystem. The goal was to create an intuitive, engaging, and informative online presence that encourages collaboration and showcases WE-IT's initiatives.
WE-IT approached New Designers to develop a brand identity and website that reflect its commitment to uniting various stakeholders in the IT ecosystem. The goal was to create an intuitive, engaging, and informative online presence that encourages collaboration and showcases WE-IT's initiatives.
Exploration Phase
Understanding the Ecosystem
We began by immersing ourselves in WE-IT's ecosystem, analyzing how it connects various stakeholders through projects, events, and research. This exploration helped us identify key user journeys and the types of content that would be most valuable to each audience segment.
Exploration Phase
Understanding the Ecosystem
We began by immersing ourselves in WE-IT's ecosystem, analyzing how it connects various stakeholders through projects, events, and research. This exploration helped us identify key user journeys and the types of content that would be most valuable to each audience segment.
Concepting Phase
Visualizing Connection and Innovation
Drawing inspiration from WE-IT's role as a connector, we developed a visual identity that emphasizes networks and collaboration. The design incorporates interconnected elements and a vibrant color palette to represent the dynamic exchange of ideas and knowledge.
Concepting Phase
Visualizing Connection and Innovation
Drawing inspiration from WE-IT's role as a connector, we developed a visual identity that emphasizes networks and collaboration. The design incorporates interconnected elements and a vibrant color palette to represent the dynamic exchange of ideas and knowledge.
Design Phase
Creating an Engaging Digital Experience
The website was designed to be user-centric, with clear navigation paths for students, educators, and industry partners. Interactive features highlight ongoing projects, upcoming events, and opportunities for collaboration, making it easy for users to engage with WE-IT's offerings.
Design Phase
Creating an Engaging Digital Experience
The website was designed to be user-centric, with clear navigation paths for students, educators, and industry partners. Interactive features highlight ongoing projects, upcoming events, and opportunities for collaboration, making it easy for users to engage with WE-IT's offerings.
Development & Launch Phase
Bringing WE-IT Online
Post-launch, WE-IT experienced increased engagement from all stakeholder groups. The new platform effectively communicates its mission and facilitates the formation of new partnerships, solidifying its position as a catalyst for innovation in the region.
Development & Launch Phase
Bringing WE-IT Online
Post-launch, WE-IT experienced increased engagement from all stakeholder groups. The new platform effectively communicates its mission and facilitates the formation of new partnerships, solidifying its position as a catalyst for innovation in the region.
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