We aimed to bring Shoshin’s vision of authentic, human-centered change to life through seamless design and respectful user experience.
Kevin Sheffer
Lead of the project
We aimed to bring Shoshin’s vision of authentic, human-centered change to life through seamless design and respectful user experience.
Kevin Sheffer
Lead of the project
Shoshin asked New Designers to design their new brand identity and website. This project was carried out in two key phases. First, we developed the corporate identity, giving Shoshin the flexibility to later decide whether to extend the collaboration to include their website and brand film.
Shoshin asked New Designers to design their new brand identity and website. This project was carried out in two key phases. First, we developed the corporate identity, giving Shoshin the flexibility to later decide whether to extend the collaboration to include their website and brand film.
Exploration phase
We explored how to foster engagement without noise, prioritizing meaningful content flows rooted in user insights.
We set out to translate Shoshin’s mission—fostering critical thinking through film—into an engaging, distraction-free digital space. Through user interviews and content audits, we defined the core journeys that would guide visitors intuitively toward understanding Shoshin’s role in creating societal impact.
Exploration phase
We explored how to foster engagement without noise, prioritizing meaningful content flows rooted in user insights.
We set out to translate Shoshin’s mission—fostering critical thinking through film—into an engaging, distraction-free digital space. Through user interviews and content audits, we defined the core journeys that would guide visitors intuitively toward understanding Shoshin’s role in creating societal impact.
Concepting phase
Shoshin is a company that thrives on innovation and systemic change. They needed a visual identity that communicates momentum and the ability to activate transformation.
To bring this to life, we experimented with patterns and motion-inspired graphics that subtly suggest change—even in static media. The color palette is vibrant yet grounded, creating a brand presence that is both bold and compassionate. The visual system is modular, ensuring it adapts across digital and print, with assets that invite interaction and flexibility.
Concepting phase
Shoshin is a company that thrives on innovation and systemic change. They needed a visual identity that communicates momentum and the ability to activate transformation.
To bring this to life, we experimented with patterns and motion-inspired graphics that subtly suggest change—even in static media. The color palette is vibrant yet grounded, creating a brand presence that is both bold and compassionate. The visual system is modular, ensuring it adapts across digital and print, with assets that invite interaction and flexibility.
Design phase
Designing for clarity, flexibility, and humanity. We brought the brand to life through a thoughtful design system. Typography, iconography, and layout principles were chosen to support both storytelling and usability.
The website’s structure guides visitors from curiosity to deeper understanding, reflecting Shoshin’s philosophy of co-creation and open learning. Every design decision was aimed at creating a respectful, non-intrusive user experience—centered around thoughtful navigation, clear calls to action, and inspiring visuals.
Design phase
Designing for clarity, flexibility, and humanity. We brought the brand to life through a thoughtful design system. Typography, iconography, and layout principles were chosen to support both storytelling and usability.
The website’s structure guides visitors from curiosity to deeper understanding, reflecting Shoshin’s philosophy of co-creation and open learning. Every design decision was aimed at creating a respectful, non-intrusive user experience—centered around thoughtful navigation, clear calls to action, and inspiring visuals.
Development & Launch Phase
Following the successful launch, Shoshin gained increased brand awareness and a stronger online presence.
Their new identity now reflects the depth and dynamism of their mission, while the website serves as a platform for engagement, learning, and growth. The outcome is more than just a digital presence—it’s a living expression of who Shoshin is and what they stand for.
Development & Launch Phase
Following the successful launch, Shoshin gained increased brand awareness and a stronger online presence.
Their new identity now reflects the depth and dynamism of their mission, while the website serves as a platform for engagement, learning, and growth. The outcome is more than just a digital presence—it’s a living expression of who Shoshin is and what they stand for.
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Web design
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WE-IT is a collaborative initiative making IT careers accessible to everyone and assisting employers in attracting the right IT talent.
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