Our goal was to encapsulate FlickThink's innovative approach to education, merging cinematic storytelling with critical analysis—into a cohesive brand identity and digital platform.
Valeriu Ilicciev
Lead of the project
Our goal was to encapsulate FlickThink's innovative approach to education, merging cinematic storytelling with critical analysis—into a cohesive brand identity and digital platform.
Valeriu Ilicciev
Lead of the project
Our goal was to encapsulate FlickThink's innovative approach to education—merging cinematic storytelling with critical analysis—into a cohesive brand identity and digital platform.
Our goal was to encapsulate FlickThink's innovative approach to education—merging cinematic storytelling with critical analysis—into a cohesive brand identity and digital platform.
Exploration Phase
Understanding the Intersection of Film and Education
We delved into FlickThink's methodology, which utilizes film as a medium to foster critical thinking skills among students. By analyzing their educational tools and resources, we identified key elements that needed to be highlighted to effectively communicate their unique approach to teaching.
Exploration Phase
Understanding the Intersection of Film and Education
We delved into FlickThink's methodology, which utilizes film as a medium to foster critical thinking skills among students. By analyzing their educational tools and resources, we identified key elements that needed to be highlighted to effectively communicate their unique approach to teaching.
Concepting Phase
Visualizing Thought-Provoking Education
FlickThink's innovative use of film in education inspired us to create a visual identity that embodies movement, reflection, and insight. We explored patterns and motifs that suggest the unfolding of ideas and the layering of perspectives, much like the experience of analyzing a film. A vibrant yet sophisticated color palette was chosen to appeal to educators and students alike, symbolizing creativity and intellectual engagement.
Concepting Phase
Visualizing Thought-Provoking Education
FlickThink's innovative use of film in education inspired us to create a visual identity that embodies movement, reflection, and insight. We explored patterns and motifs that suggest the unfolding of ideas and the layering of perspectives, much like the experience of analyzing a film. A vibrant yet sophisticated color palette was chosen to appeal to educators and students alike, symbolizing creativity and intellectual engagement.
Design Phase
Crafting an Engaging Digital Experience
The design phase focused on translating FlickThink's educational philosophy into a user-friendly website. We structured the site to guide visitors through their offerings—film activities, online courses, and educational resources—ensuring easy navigation and accessibility. Interactive elements and multimedia content were incorporated to reflect the dynamic nature of their teaching methods.
Design Phase
Crafting an Engaging Digital Experience
The design phase focused on translating FlickThink's educational philosophy into a user-friendly website. We structured the site to guide visitors through their offerings—film activities, online courses, and educational resources—ensuring easy navigation and accessibility. Interactive elements and multimedia content were incorporated to reflect the dynamic nature of their teaching methods.
Development & Launch Phase
Bringing FlickThink to Life Online
Post-launch, FlickThink experienced increased engagement from educators seeking innovative teaching tools. The cohesive brand identity and intuitive website design effectively conveyed their mission, leading to a broader reach and a stronger online presence. Educators now have a centralized platform to access FlickThink's resources, fostering a community dedicated to enhancing critical thinking through film.
Development & Launch Phase
Bringing FlickThink to Life Online
Post-launch, FlickThink experienced increased engagement from educators seeking innovative teaching tools. The cohesive brand identity and intuitive website design effectively conveyed their mission, leading to a broader reach and a stronger online presence. Educators now have a centralized platform to access FlickThink's resources, fostering a community dedicated to enhancing critical thinking through film.
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