Our mission was to encapsulate Match-IT's role as a bridge between academia and the professional world, creating a platform that facilitates collaboration and innovation.
Lukas Sexl
Lead of the project
Our mission was to encapsulate Match-IT's role as a bridge between academia and the professional world, creating a platform that facilitates collaboration and innovation.
Lukas Sexl
Lead of the project
Match-IT approached New Designers to develop a brand identity and digital platform that reflects its commitment to uniting students, educators, and industry partners. The goal was to create an intuitive, engaging, and informative online presence that encourages collaboration and showcases Match-IT's initiatives.
Match-IT approached New Designers to develop a brand identity and digital platform that reflects its commitment to uniting students, educators, and industry partners. The goal was to create an intuitive, engaging, and informative online presence that encourages collaboration and showcases Match-IT's initiatives.
Exploration Phase
Understanding the Ecosystem
We began by immersing ourselves in Match-IT's ecosystem, analyzing how it connects various stakeholders through projects, events, and research. This exploration helped us identify key user journeys and the types of content that would be most valuable to each audience segment.
Exploration Phase
Understanding the Ecosystem
We began by immersing ourselves in Match-IT's ecosystem, analyzing how it connects various stakeholders through projects, events, and research. This exploration helped us identify key user journeys and the types of content that would be most valuable to each audience segment.
Concepting Phase
Visualizing Connection and Innovation
Drawing inspiration from Match-IT's role as a connector, we developed a visual identity that emphasizes networks and collaboration. The design incorporates interconnected elements and a vibrant color palette to represent the dynamic exchange of ideas and knowledge.
Concepting Phase
Visualizing Connection and Innovation
Drawing inspiration from Match-IT's role as a connector, we developed a visual identity that emphasizes networks and collaboration. The design incorporates interconnected elements and a vibrant color palette to represent the dynamic exchange of ideas and knowledge.
Design Phase
Creating an Engaging Digital Experience
The website was designed to be user-centric, with clear navigation paths for students, educators, and industry partners. Interactive features highlight ongoing projects, upcoming events, and opportunities for collaboration, making it easy for users to engage with Match-IT's offerings.
Design Phase
Creating an Engaging Digital Experience
The website was designed to be user-centric, with clear navigation paths for students, educators, and industry partners. Interactive features highlight ongoing projects, upcoming events, and opportunities for collaboration, making it easy for users to engage with Match-IT's offerings.
Development & Launch Phase
Bringing Match-IT Online
Post-launch, Match-IT experienced increased engagement from all stakeholder groups. The new platform effectively communicates its mission and facilitates the formation of new partnerships, solidifying its position as a catalyst for innovation in Den Haag region.
Development & Launch Phase
Bringing Match-IT Online
Post-launch, Match-IT experienced increased engagement from all stakeholder groups. The new platform effectively communicates its mission and facilitates the formation of new partnerships, solidifying its position as a catalyst for innovation in Den Haag region.
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